7 Steps to Crafting Irresistible Lead Magnets

(Framework inspired by Alex Hormozi)

“Make the offer so insanely good that it would seem crazy for someone to say no.”
— Alex Hormozi, ‎$100M Offers

1 | Pin-Point One Painful Problem

Before you design anything, ask:

1. Who do we want to attract?

2. What single problem keeps them from the result we sell?

3. Why is solving it valuable now?

Example (service business coach)
Problem: Owners can’t track qualified-lead flow, so revenue is unpredictable.

2 | Design the Quickest Fix

Map a mini version of your paid solution—one that:

• Delivers a visible win in < 15 minutes

• Shows your unique approach

• Pre-frames demand for your core offer

Magnet TypeWorks Best When…ExampleAwarenessProspects don’t realise they have the problem“Revenue Stability Scorecard” quizSample / TrialYour solution is experiential7-day free CRM automation trialSingle-Step GuideThe problem has clear milestonesOne-page “Lead Source Attribution Template”

3 | Choose Your Delivery Vehicle

FormatWhy It ConvertsService-Business ExampleSoftwareInstant calculation / personalisationLead-value calculatorEducationPositions you as teacher10-minute Loom teardown of a real sales callServiceHigh-touch trust builder15-minute “Pipeline Pulse Check”PhysicalTangible proofQuick-start workbook mailed in 48 hrs

4 | Split-Test the Name

A great name passes the “What’s-in-it-for-me?” test at a glance.

• Run 3-4 variants in a Twitter or LinkedIn poll.

• Keep the winner’s promise (+ a number, timeframe or result).

Weak: “Lead Magnet Guide”
Strong: “7 Plug-&-Play Lead Magnet Blueprints (Swipe File)”

5 | Make It Friction-Free

• Bite-size format (checklists > eBooks).

• Mobile-ready & no ZIP files.

• Deliver instantly via email + on-screen download link.

6 | Over-Deliver on Value

Ask: “Would I be proud to charge $20 for this?”
If not, add:

• Templates, scripts or swipe-copy.

• Loom explainer video.

• Quick-start checklist.

7 | Guide Them to the Next Micro-Yes

Finish with a single CTA that feels like a natural progression:

• “Reply with ‘AUTOMATE’ and I’ll audit your funnel.”

• “Book a free 15-min Growth Map call.”

• “Grab the advanced template pack here.”

Putting It All Together

Funnel StageMagnet LengthGoalTOFU2-3 sentence social proof + 1-page checklistBrand discoveryMOFU2-4 min explainer video + templateProblem awareness & beliefBOFU4-8 min case-study video + calculatorDecision confidence

Deliver the magnet at emotional high points (purchase, first win, major milestone) and always invite feedback:

• Scores < 9 → Private feedback form

• Scores 9-10 → Google review link

Key Takeaways

1. One problem, one promise.

2. Insane value up-front builds goodwill that compounds.

3. Test the hook (title) before polishing the content.

4. Always show the next step—don’t assume they know it.

Leverage this 7-step playbook and you’ll turn strangers into subscribers, subscribers into believers, and believers into paying clients—just as Alex Hormozi teaches.