7 Done-For-You Marketing Playbooks That Actually Scale Service Businesses
Reading time: 8 min
When your calendar is packed with client work, marketing can feel like a luxury—one that demands time you simply don’t have. Done-for-you systems solve that problem: they generate traffic, capture leads and nurture prospects in the background, so you can keep your head in delivery and grow.
Below are seven low-touch, high-impact playbooks we set up for clients again and again. They’re platform-agnostic (Squarespace, WordPress, HubSpot—take your pick) and they compound over time.
1. Lead-Magnet + Micro-Funnel
Irresistible download – a niche checklist, mini audit template or quick-win guide.
Thank-you page – thanks + a “next step” CTA (calendar link, low-ticket workshop, etc.).
3-email nurture – helps prospects use the lead magnet, showcases your process, and invites them to chat.
Why it works: You give a real win up-front, prove expertise and earn the right to a conversation— all on autopilot.
2. Retargeting Ad Sequence
Most visitors won’t act on visit #1. Installing a Meta (Facebook + Instagram) pixel and running retargeting ads brings them back.
Day 0–3 → social-proof ad (results, testimonials).
Day 4–7 → educational video ad (teaches a small concept).
Day 8+ → direct call-out ad (“Ready to [benefit]? Book a 15-min strategy call.”).
Pro tip: Keep video under 45 seconds and square-format for feed + stories.
3. Evergreen Webinar
Think of it as a 25-minute workshop:
Agitate one big pain.
Teach the core framework you use to solve it.
Show 2–3 case studies.
Offer a limited consult or starter package.
Recorded once, then hosted on Demio, WebinarJam or a plain landing page with an embedded video and automated reminder emails.
4. ‘Golden 90’ Email Sequence
A 90-day drip that delivers:
Quick wins – short tips clients can implement immediately.
Deep dives – links to pillar blog posts (SEO juice!).
Soft CTAs – “Hit reply if you’d like a second set of eyes on X.”
Open and click data tells you who’s warm; sales calls focus on those.
5. Case-Study Library
Google loves fresh, authoritative content—so do humans deciding whether to trust you.
Problem → Process → Payoff format.
Quantify (revenue, leads, time saved).
Tag each study by industry and service delivered.
Link them in proposals and retargeting ads to shorten the sales cycle.
6. Automated Review Harvesting
Social proof compounds. After project hand-off:
Day 2 email: “How did it feel working together?” (emotional).
Day 7 email: “Could you share a short Google review?” (include the direct link).
Zapier rule: 4-star+ reviews auto-publish to the testimonials block on your site.
7. Client-Win Highlights on LinkedIn
Once per week, repurpose:
A line from a client’s email (“We just hit $100K MRR—never been this organised!”).
A graph screenshot (with permission).
1-paragraph insight on why it succeeded.
Set it up in Buffer or Later; 15 minutes monthly yields a brand that looks alive.
Packaging It All Together
Choose 2–3 playbooks to start (typically Lead-Magnet Funnel + Retargeting + Review Harvesting).
Systemise creation – templates for emails, ads and case studies live in Notion or Google Docs.
Automate hand-offs – Zapier/Make pushes new leads into your CRM and Slack channel.
Measure one metric per playbook (e.g. cost per booked call for retargeting, reply rate for nurture).
Final Thoughts
Marketing doesn’t have to be a second full-time job. When you implement done-for-you systems that run reliably in the background, you create capacity: more time for client work, product innovation and, yes, the occasional weekend off.
Pick one playbook, ship it this week, and let the data tell you what’s next.
TL;DR
Lead magnets + micro-funnels capture and nurture.
Retargeting ads recapture lost attention at pennies.
Evergreen webinars educate and qualify at scale.
Drip sequences build authority over 90 days.
Case studies and reviews provide the social proof buyers crave.
LinkedIn highlights keep you top-of-feed with minimal effort.
Set them up once, iterate monthly, and watch the pipeline compound.
Want more step-by-step breakdowns? Ask your toughest marketing-systems question in the comments—if it stumps us, coffee’s on us. 😉
